MOGmedia
Product-led SEO consulting since 2017.

Make SEO a product — not a guessing game.

MOGmedia delivers technical SEO, scalable content systems, and measurement your team can actually ship. Every engagement includes full, unlimited access to our Metricular tools.

Technical SEO
Architecture, crawling, templates, performance.
Content systems
Scale without turning your site into AI slop.
Measurement
GSC-driven reporting tied to shipped changes.
Metricular included

Our tools, your team. Every engagement includes full, unlimited access to Metricular — so you can audit, prioritize, and ship with tracking built in.

Metricular execution workflow and metrics

How it works

A consulting process designed for teams that ship. No theatre. No “just write more content.”

Just straightforward actionable impact-led SEO with a track record of delivering outstanding results.

01 Diagnose

Crawl scalably, detect template improvement, SERP patterns, and combine GSC data — find what’s truly limiting growth.

02 Prioritize

Build a roadmap by impact and effort, combined with potential opportunity, so your team knows what to ship first & why.

03 Ship

Support implementation with specs, examples, QA checks, and release monitoring.

04 Validate

Measure outcomes with Search Console data against each individual ticket, to establish a true value of the work carried out using real-world data.

Services

Product-led SEO means we improve the thing that ranks: templates, content systems, internal linking, and measurement.

Technical SEO & audits

Architecture, crawl control, indexation, internal linking, performance, and template fixes.

Product-led SEO strategy

Turn SEO into product decisions: what to build, where, and why it will win.

Scalable content systems

Programmatic + editorial workflows that scale without turning your site into sludge.

Measurement & dashboards

GSC-driven reporting that links changes to outcomes, not just “traffic went up”.

Migrations & launches

Risk-managed launches with QA, monitoring, and rollback planning.

Advisory retainers

Ongoing support for teams shipping frequently and needing fast SEO clarity.

Metricular included — unlimited

MOGmedia builds and operates Metricular. Every client gets full access to the latest tools — no limits, no upsells.

GSC extraction & analysis

Pull what matters, slice it properly, and turn it into decisions.

Issue discovery (at scale)

Find patterns across templates and sections — not just one-off page audits.

Opportunity prioritization

Cluster, score, and ship with a roadmap your team can execute.

Automation-ready workflows

Repeatable systems your team can run, not one-time consulting PDFs.

FAQ

The short answers — without the agency fluff.

What do you actually deliver?

A prioritized roadmap, implementation guidance, QA checks, and measurement tied to shipped work. Not generic “SEO recommendations”.

Do you do content?

We design content systems and templates, and can advise on execution. If you have writers, we’ll make them dramatically more effective.

Do clients get Metricular access?

Yes — unlimited access is included with every engagement so your team can keep running the workflow.

What kind of engagements do you offer?

Audits, migration/launch support, and advisory retainers. The right model depends on how fast your team ships.

Testimonials

What industry leaders say about working with our founder, Martin MacDonald.

Martin redefines the term "subject matter expert". He is extremely knowledgeable and experienced in the filed of search engine marketing; inspirational with a remarkable can-do attitude. Martin is energetic, hands-on with a strong take-charge attitude. He is a hard worker and one of the best client-facing professionals I have met. It is a true pleasure and honor to work alongside Martin.

Benoit Jolin Senior Vice President
Expedia

I worked for Martin for >2 years and during that time he proved to be an exceptionally skilled SEO and very tech savvy all round search manager. Apart from being a top guy, Martin's got a unique skill set and with his extensive experience in digital he'd make a fantastic asset to any company.

Bob Meijer Head of Data, Measurement & Analytics
Google

Martin is a SEO professional with the ability to translate jargon into clear business value for companies. Based on his experience from client, agency and consultant Martin can take a business challenge and deliver a solution fast. Really enjoyed working with Martin on projects for major e-commerce companies.

Richard Hollidge Head of EMEA Online Retail
Apple

Martin is a true force of nature. A whirlwind of energy & smarts, he is possibly one of the most knowledgeable people you'll ever meet on all things SEO/Inbound. With a great entrepreneurial spirit, he's a mine of ideas and inspiration and he taught me bucketloads. Oh, and customers LOVE him! It was a true privilege to bring Martin in, and I'd hire him again in a heartbeat.

John Watton Marketing Director
Adobe

Martin's one of the top operators in the organic search marketing sphere. I've been consistently impressed by his knowledge, creativity and ability to apply himself to generate impressive returns. He's also a terrific presenter.

Rand Fishkin Founder
Sparktoro Moz

I've worked with Martin in a couple of projects and found him to be one of the most resourceful SEOs I've ever had the pleasure of working with. Next to that he's an awesome guy to hang out with, doubling the total pleasure!

Joost de Valk Founder
Yoast Emilia Capital

Want a roadmap your team can actually ship?

If you or your team is struggling with the complexity of modern SEO and GEO, get in touch for an exploratory call to discuss your goals and targets: