Technical SEO and audits
Architecture, crawl control, indexation, internal linking, performance and template-level fixes.
Product-led SEO consulting since 2017
Product-led SEO for complex websites.
Make SEO a product — not a guessing game.
Turn technical SEO into a prioritized roadmap your product and engineering teams can ship—and prove what moved the needle. Senior consulting is backed by full Metricular access with every engagement.
25+ years in search • Enterprise experience • Metricular included
- Issue discovery
- Prioritization
- Ticket validation
What industry leaders say about working with Martin MacDonald
Recommended by leaders from Expedia, Google, Apple, Adobe, Moz and Yoast
Who it is for
Built for teams managing SEO at scale.
MOG works best with product, engineering, growth and SEO teams responsible for complex websites—especially ecommerce platforms, marketplaces, publishers, SaaS products, migrations and large template-driven sites.
- Your SEO backlog is large but poorly prioritized.
- Recommendations stall between SEO, product and engineering.
- Site changes ship without reliable validation.
- Existing tools identify issues but do not connect them to business value.
How the work operates
A connected system, not a slide deck.
A consulting process designed for teams that ship: diagnose, prioritize, implement and prove what changed.
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Diagnose
Combine scalable crawling, templates, SERP patterns and Search Console data to identify what is actually limiting growth.
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Prioritize
Score opportunities by impact, effort, confidence and business value so the team knows what to ship first—and why.
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Ship
Turn recommendations into implementation-ready specifications, examples, QA checks and release support.
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Validate
Measure the outcome of shipped tickets using Search Console and release data, then feed what worked into the next cycle.
Services
Work that product and engineering can ship.
Product-led SEO means we improve the thing that ranks: templates, content systems, internal linking and measurement.
Product-led SEO strategy
Turn organic search opportunities into product decisions: what to build, where to build it and why it can win.
Scalable content systems
Design programmatic and editorial systems that scale quality, coverage and intent alignment.
Measurement and dashboards
Connect releases and SEO tickets to Search Console outcomes rather than relying on undifferentiated traffic charts.
Migrations and launches
Plan and monitor high-risk changes with technical QA, launch checks, mitigation and rollback preparation.
Advisory retainers
Get senior, responsive SEO guidance for teams shipping frequently and needing fast, defensible decisions.
Metricular
Consulting backed by the system we use to run it.
Every MOG engagement includes full Metricular access. Your team can discover issues at scale, prioritize opportunities, connect work to tickets and validate the impact of what ships.
Metricular monitors more than 350 technical issue types and brings together more than 60 reporting, prioritization and workflow tools.
- Scalable crawl and issue discovery.
- Search Console extraction and analysis.
- Business-value and opportunity prioritization.
- Release and ticket-level measurement.
- Repeatable workflows the internal team can continue using.
Testimonials
What industry leaders say about working with Martin MacDonald.
These recommendations describe working with Martin. They do not imply that every named company was a MOG consulting client.
“Martin redefines the term "subject matter expert". He is extremely knowledgeable and experienced in the field of search engine marketing; inspirational with a remarkable can-do attitude. Martin is energetic, hands-on with a strong take-charge attitude. He is a hard worker and one of the best client-facing professionals I have met. It is a true pleasure and honor to work alongside Martin.”
Benoit Jolin
Senior Vice President, Expedia (role at the time)
“Martin is a true force of nature. A whirlwind of energy & smarts, he is possibly one of the most knowledgeable people you'll ever meet on all things SEO/Inbound. With a great entrepreneurial spirit, he's a mine of ideas and inspiration and he taught me bucketloads. Oh, and customers LOVE him! It was a true privilege to bring Martin in, and I'd hire him again in a heartbeat.”
John Watton
Marketing Director, Adobe (role at the time)
“Martin's one of the top operators in the organic search marketing sphere. I've been consistently impressed by his knowledge, creativity and ability to apply himself to generate impressive returns. He's also a terrific presenter.”
Rand Fishkin
Founder, Moz (role at the time)
Engagements
Clear ways to work together.
Full Metricular access is included with every engagement. Crawl allowances vary by plan.
$2,000 / month
Advisory retainer
Senior guidance, alignment and roadmap review. Full Metricular platform access included.
$5,200 / month
Retainer
Technical analysis, product-led strategy, measurement and implementation support. Up to 2 million pages crawled monthly.
Custom
Enterprise
Large sites, frequent releases and migrations. Crawl capacity agreed in contract.
FAQ
Short answers, without the agency fluff.
What do you actually deliver?
A prioritized roadmap, implementation-ready specifications, QA checks and measurement tied to shipped work. Not a generic list of SEO recommendations.
Who is MOG best suited to work with?
Product, engineering, growth and SEO teams responsible for complex websites—especially ecommerce, marketplaces, publishers, SaaS products, migrations and large template-driven sites.
Does every engagement include Metricular?
Yes. Full Metricular platform access is included with every consulting engagement. Crawl allowances and consulting scope vary by plan.
Do you implement recommendations?
We produce implementation-ready specifications, examples and QA checks, and support your team through release. Hands-on implementation depth depends on the engagement.
Do you create content?
We design content systems and templates, and can advise on execution. If you have writers, we make that work more effective and measurable.
What types of engagement are available?
Advisory retainers, delivery retainers, and custom enterprise work. The right model depends on how fast your team ships and the scale of the site.
How quickly can an engagement begin?
After an introductory conversation we confirm scope, crawl needs and start date. Timing depends on both teams’ capacity.
Ready to turn SEO into work your team can ship?
Tell us what you are building, where the process is stuck and what success would look like. You will speak directly with Martin about the right next step.