Built for teams that ship.
We've been delivering SEO consulting services since 2017, with a 25+ year focus on product-led SEO and systems that scale at some of the largest companies globally.
What "product-led SEO" means here
We treat SEO like software: templates, architecture, data, and workflows. The goal is repeatable growth your team can keep running long after any call ends.
We focus on mechanisms: internal linking, templates, crawl budget, and intent alignment.
Every engagement includes unlimited Metricular access so your team can execute and validate.
Our History, 2001-2026
First formed in 2001, MOGmedia was originally established as an online gaming platform, operating in the Poker and online gaming vertical. It's main property became a top 20 poker site purely with a focus on SEO, before being sold in 2007.
MOGmedia's founder, Martin MacDonald went on to be head of SEO for various companies such as Seatwave (2007-2010), Omnicom (2010-2011), and Expedia (2011-2017) before re-launching MOG as a consultancy.
Since 2008 we have been building the first fully featured machine learning platform that scales to any sized website, building out the right tool architecture for teams that ship in large enterprise settings.
Our Locations
The Metricular Advantage
We have been developing Metricular, since 2018: after contracting a number of "market leading" SEO tools, our founder discovered that they were seriously lacking in the functionality he had become used to after spending five years building inhouse tools at Expedia.
The Metricular platform is based on identification of issues, revenue backed triage of tickets, automatic reconcilliation of traffic changes to released tickets & much more.
It tracks over 350 unique technical issues, making it by far the most advanced SEO tool, with over 60 unique tools to report, fix, monitor and improve your site.
Want a roadmap your team can actually ship?
If you or your team is struggling with the complexity of modern SEO and GEO, get in touch for an exploratory call to discuss your goals and targets: