Driving Incremental Ticket Sales

CheapTickets are based in the USA and are part of the Orbitz Group. They are a well-known site for selling concert and theatre show tickets, but also sell tickets for sports events.

The Challenge

Our task was to raise awareness of their sports tickets offering with a campaign that specifically targeted American basketball fans within the USA. 

Our Strategy

We spent a week brainstorming with the client in Chicago and submitted 10 creative link building ideas, this case study is an example of one of those.

We created a league table of NBA basketball teams around the US, compiling details of different factors affecting the cost of a basketball game, e.g. cost of food, merchandise and ticket entry. The output was a table listing the cheapest teams to go and see.

With no access to NBA team/players photography, our Design team crafted a series of icons and graphics to be used instead.


Increase in visits to the Basketball tickets page


Click through to main product pages


Microsite bounce rate

MOGmedia truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.
Jo Lavender
Cheif Marketing Officer
Technical SEO