Online Travel Marketing
Retail travel sales are the industry most impacted by the move to digital over the past two decades.
Companies such as Expedia, Skyscanner and Tripadvisor changed the industry beyond all recognition, and MOGmedia has either consulted for, or managed all their campaigns in-house.
Our founder, Martin MacDonald has been head of Technical SEO, Content and Social Media for brands such as Expedia & Orbitz. Our Director of Content used to head up content at Skyscanner, and collectively our team has worked on brands ranging from EasyJet to Southern Rail, TUI and Thompsons.
Given this, we're confident that MOGmedia has the richest experience and strongest offering to any travel company looking to improve their digital ROI.
Travel SEO Specialists
Travel SEO Specialisms
We’ve got our own in-house tools. And we’ll use them, along with data analytics, to do in-depth analysis to understand the crawlability, speed and accessibility of your travel website. Our in-house team are experts that have worked for well-known brands such as Expedia, Orbitz, Trusted House Sitters, Skyscanner, TUI and many more.
What Pages are Most Valuable in Travel SEO?
The most important assets any OTA posses, are its product pages; whether they be flight, hotel, vacation rental, car or cruise. Its the lowest pages architecturally, but highest volume in total number, pages that are critically important. Whether these are flight Origin & Destination (OnD) pages or Hotel Property pages, its the long tail that sets apart the huge brands from the up and coming sites.
Why is technical SEO important to Online Travel Agencies (OTAs)?
Technical SEO is vitally important to make sure Google can access and crawl your website at scale. Unless your site is as efficient as possible, there will always be additional pages that can be indexed, and for each one that is you’re opening up new opportunities to rank. Without a solid understanding of crawling & indexing, competitive ranking can not be achieved.