we specialize in

Online Travel Marketing

Retail travel sales are the industry most impacted by the move to digital over the past two decades.

Companies such as Expedia, Skyscanner and Tripadvisor changed the industry beyond all recognition, and MOGmedia has either consulted for, or managed all their campaigns in-house.

founder, Martin MacDonald has been head of Technical SEO, Content and Social Media for brands such as Expedia & Orbitz. Our Director of Content used to head up content at Skyscanner, and collectively our team has worked on brands ranging from EasyJet to Southern Rail, TUI and Thompsons.

this, we're confident that MOGmedia has the richest experience and strongest offering to any travel company looking to improve their digital ROI.

Travel SEO Specialists

Travel SEO Specialisms

We’ve got our own in-house tools. And we’ll use them, along with data analytics, to do in-depth analysis to understand the crawlability, speed and accessibility of your travel website. Our in-house team are experts that have worked for well-known brands such as Expedia, Orbitz, Trusted House Sitters, Skyscanner, TUI and many more.

Technical Audits

We crawl every single page of your site, no matter the scale, to produce actionable roadmaps and scientifically proven results for key destination and industry generic terms.

Migration Projects

After migrating companies like Travelocity, Orbitz, HotelClub, eBookers and many others from one platform to another, we've got unparalleled experience in Travel Industry CMS consultancy.

Speed Audits

Reducing just one page template's fully rendered time from 5.7s to <1.5s resulted in hundreds of millions of dollars of additional revenue for Expedia. Ask us how we did it and can do the same for you.

JavaScript Indexing

Rich media hotel landing pages are great examples of pages that require significant content, technical elements such as image galleries, but need to be fully indexed. Our team helped build these landing pages for the Expedia Affiliate Network.

Due diligence

With our wealth of experience in the Online Travel Industry, we know the value and risks associated with digital marketing. We can advise you forensically on a sites marketing potential and identify key detractors.

Bespoke Consultancy

Looking to consult with a subject matter expert, on any online travel topic? Our team have the most experience in any agency worldwide, dealing with scaled and specific marketing initiatives.

Common Travel SEO Questions

What Pages are Most Valuable in Travel SEO?

The most important assets any OTA posses, are its product pages; whether they be flight, hotel, vacation rental, car or cruise. Its the lowest pages architecturally, but highest volume in total number, pages that are critically important. Whether these are flight Origin & Destination (OnD) pages or Hotel Property pages, its the long tail that sets apart the huge brands from the up and coming sites. 

Why is technical SEO important to Online Travel Agencies (OTAs)? 

Technical SEO is vitally important to make sure Google can access and crawl your website at scale. Unless your site is as efficient as possible, there will always be additional pages that can be indexed, and for each one that is you’re opening up new opportunities to rank. Without a solid understanding of crawling & indexing, competitive ranking can not be achieved.