Increasing Markt Perforamnce
For Market News International
MNI is the leading provider of news and intelligence specifically for the Global Foreign Exchange and Fixed Income Markets, providing timely, relevant, and critical insight for market professionals and those who want to make informed investment decisions.
We offer not simply news, but news analysis, linking breaking news to the effects on capital markets. Our exclusive information and intelligence has impact on markets.
The Challenge
MNI is the leading provider of news and intelligence specifically for the Global Foreign Exchange and Fixed Income Markets, providing timely, relevant, and critical insight for market professionals and those who want to make informed investment decisions.
We offer not simply news, but news analysis, linking breaking news to the effects on capital markets. Our exclusive information and intelligence has impact on markets.
The Request
Our role for Market News International was to help them dominate related Central Bank search terms, while also improving overall technical performance issues which were holding them back from performing within Google News.
- Gain substantial keyword visibility around terms such as “Market News”
- Ensure we reduce the overall TTTB below 300ms (Google Search Console)
- Identify related search terms that would increase sign ups into the MNI service
Our Strategy
Our initial onboarding process was to conduct a full technical SEO audit through SEODataTool to identify key areas of the site which needed to be improved or fixed, to help Google access primary sections of the site and content.
Once this was done, we began to identify key areas of the site which Google couldn’t access – such as news-based category pages that have poor internal linking and site architecture issues.
We worked with the 3rd-party development team on a 3-month sprint planning to get SEO recommendations implemented across the site.
682%
Uplift in keyword Visibility
502%
Uplift in Organic Clicks
36%
Uplift in Account Sign Ups
