Driving Groth through Informational Content
Motors.co.uk are an online car search marketplace and are aimed are making your car search and buying experience as simple as possible, so you can find the right car quickly and get on with making it yours.
The Challenge
Trusted House Sitters have always predominantly been known as the UK’s & US’s leading House Sitter website however as world trends changed a pivot was needed which required them to move into the pet sitter market.
As we approached the end of the COVID pandemic Trusted House Sitters came to MOG with a request of us helping them drive market share in the pet sitter market both in the UK and the US. This included ensuring we ranked highly for pet type terms such as “Dog Sitting”.
Our Strategy
MOGMedia identified a clear opportunity for growth across one of the most popular editorial sections on the website.
130 new pages created, plus content optimisation across all old articles, implementation of a new taxonomy and creation of new category and subcategory pages.
270%
ROI
£3.70
GBP gained for every £1 Spent
188%
increase YoY. Traffic triplicating less than one month after release.
