Bridging the Gap Between Strategy and Execution

No two challenges are the same, but strong execution requires a framework for success

MOGmedia was born from the desire to bring true enterprise SEO in an ordered and scalable environment. Our core mission is to make SEO manageable, measurable, and transferable, for large websites facing the most complex challenges on the web. 

MOG is powered by senior SEO specialists, bringing a broad spectrum of tried and tested services to ignite performance using a data-driven mindset.

Getting Started

What we’ll do
  • Perform a top line audit of your website to better understand it's complexities
  • Book an initial consultation with our Commercial Director and Strategy Director
  • Discuss and clarify your specific goals & needs
  • Work on and agree on resource required for at least the first three months
What we need from you
  • Your time and attention
  • To reply to a few questions about your technology & available resource
  • Access and data on request and as needed such as GSC, GA etc.
  • Allowing our crawlers to perform a full sweep of your site

Your First Month

We perform deep level crawl, familiarising ourselves with the structure and content of your site. We identify the potential perofrmance blockers, defining and agreeing on an outline technical roadmap and a detailed strategy of improvements.

This is when we start our main technical and content validation, getting to know the in-and-outs of your website. This includes possible resourcing blockers, defining and agreeing on a technical roadmap, and defining the best way to work together so all key elements are implemented flawlessly over the following months.

What we’ll do
  • Setup, on-boarding and training your team on our proprietary tools
  • Full Technical Audit
  • Initial Keyword Landscape and Gap Analysis
  • Backlink profile assessment
  • Content Performance Assessment
  • Identify Key Resources & Blockers
  • Defne strategic goals and measurement framework
  • Tech SEO Roadmap Initiation & Agreement
  • Define and set execution processes
What we need from you
  • Time allocation to get up to speed with our reporting and insights
  • Verification and approval of our initial SEO Roadmap & Goals
  • To discuss and provide details on available resources & possible blockers.
  • Agree on workflow process and establishing delivery date commitments
  • Confirm existing editorial & outreach plans for the next 12 months

Your Second Month

The second month is all about in-depth research and continuing the work started during month 1. With a technical backlog already established, final content and off-site assessment is the primary focus. MOG will work alongside your team providing execution and support on key elements such as site structure, content optimization roadmaps for improvement will shape the remainder of a 12-month period.

What we’ll do
  • Full Keyword Landscape
  • In-depth keyword clustering and taxonomy
  • Keyword mapping and information architecture review
  • In-depth Content Audit
  • Definition & Agreement of content strategy
  • Initial Discussion on DPR & Hero Content opportunities
  • Tailored Report & Tracking Definition, Agreement & Setup
  • Initiation and scheduling of review meetings (typically weekly)
What we need from you
  • To help us define the perfect reporting framework tailored to your needs.
  • Agree and validate our keyword landscape and taxonomies.
  • Agree on content strategy
  • Help us define and plan Digital PR activities
  • Agree on any structural changes and additions
  • Attend VTC meetings and calls

A typical monthly routine:

What we’ll do

  • Weekly Status meetings
  • Monthly Actionable Reporting and performance reviews.
  • Monthly Review of technical backlogs
  • Content management, including blogs and microsites.
  • Bi-monthly content planning meetings.
  • Content assets development, including Hero pieces and website additions.
  • DPR & Outreach activities.
  • Daily, Weekly and Monthly Tracking and Reporting of KPIs and other key elements, such as keyword sets.
  • Quarterly face-to-face meetings
  • Tailored workshops and ad-hoc consultancy at all levels.
  • Tailored additions and features to our proprietary tools to best suit your needs.
  • Strategy review and re-run of key in-depth analysis items to reset SEO plans for the next iterative cycle.

What we need from you

  • To attend meetings and calls.
  • To share all relevant information to our joined activities that might have an impact on SEO plans.
  • To share feedback and don’t hesitate in contacting us for anything you might need.
  • To implement our recommendations

Need more information?

The above approach is just an example of how we usually like to work with our clients, but we will always tailor our approach to suit your needs.

The first and full initial set of items from month 1 and 2 are always recommended to do at its fullest, with continuous work and consultancy being defined by a fully flexible retainer.

We recommend a minimum of 4 days per month, with the ability to scale up and adjust daily rates at any given time. Please don’t hesitate to contact us and tell us more about your needs; in just a few days the MOG team will come up with the best plan to achieve maximum organic ROI for our organisation.