Tourism Board & DMO Services
At MOG we work with Destination Marketing Organizations (DMOs) and Tourism Boards in Europe and the Caribbean.
Why MOG is a great fit for your DMO: We’ve been working in SEO for over 20 years and have worked in-house at brands including Expedia, Orbitz, Travelocity, and consulted for travel companies including TUI, EasyJet, Southern Rail and many others. At MOGmedia, we have a range of technical consultancy services that will ensure your website has the best foundations for long term growth. In context of a DMO this breaks down broadly into two categories: destination awareness growth, and revenue recapture: Awareness growth marketing: we work with your content teams (or provide our own writers) and construct a strategic plan to rank your web assets in search for a broad range of travel keywords - growing the recognition for your destination during the crucial research phase of the booking journey.
Revenue Recapture & Efficiency Optimization: Did you know that roughly 22% of travel revenue is 'lost' to OTAs during booking? Our innovative strategy allows your destination to reclaim this back, significantly improving revenue retention for local businesses in your geography. In order to boost efficiency of spend, we work with your teams to identify inefficient spend (we have saved our clients millions of dollars in spend in 2022 and 2023 on programs like Expedia's Media Solutions packages).
Talk to our Travel SEO Team.
Travel SEO Services
We’ve got our own in-house tools. And we’ll use them, along with data analytics, to do in-depth analysis to understand the crawlability, speed and accessibility of your website. Our in-house team are experts that have worked for well-known brands such as Expedia, Trusted House Sitters, Motors & Halfords. And they can help you grow your business online with clear and actionable insights.
Technical Audits
We crawl every single page of your site, no matter the scale, to produce actionable roadmaps and scientifically proven results.
Migration Projects
Whether you're migrating from a legacy CMS on the same domain, or moving and merging entire websites, we've been there and done that countless times and know all the pitfalls.
Speed Audits
We're obsessive about Core Web Vitals, site performance, page optimization & infrastructure improvement. We can take your site to the next level performance wise.
JavaScript Indexing
If you're struggling to index content on JS heavy pages, we are able to monitor actual indexable content at scale, across any number of pages.
Due diligence
Whether its a new acquisition, or a prospective funding round, we are able to provide rigorous due dilligence on web assets. We take care to provide a balanced view of benefits and performance detractors.
Bespoke Consultancy
Looking to consult with a subject matter expert, on any web performance issues? We provide both metered and unlimited time consultancy charged monthly with no long term commitments.
What is technical SEO?
Technical SEO is the process of making your website more efficient to allow search engine crawlers – like Googlebot – crawl and index your website. That way your website and web pages rank organically better in search engines.
Why do you need technical SEO?
Technical SEO is vitally important to make sure Google can access your website. It is the building block of SEO and ensures that search engines can correctly spider content, which, in term, will help you rank organically for primary commercially relevant search terms.