Services

Senior SEO consulting built around what your team can ship.

MOG combines technical diagnosis, product strategy, implementation guidance and ticket-level measurement—supported by Metricular throughout the engagement.

Technical SEO and audits

Problem

Template-level issues, crawl waste and indexation problems limit growth, but the backlog is too large to execute blindly.

Best fit

Engineering-led teams on large or template-driven sites.

Scope

Architecture, crawl control, indexation, internal linking, performance and template fixes.

Typical deliverables

  • Prioritized technical roadmap
  • Template and architecture analysis
  • Crawl and indexation controls review
  • Internal-linking analysis
  • Implementation specifications
  • QA and validation plan

Product-led SEO strategy

Problem

SEO opportunities stay as advice instead of becoming product decisions the team can prioritize.

Best fit

Product and growth teams that ship continuously.

Scope

Opportunity modeling, backlog design and cross-functional decision support.

Typical deliverables

  • Opportunity model
  • Product requirements and backlog
  • Impact, effort and confidence scoring
  • Template and landing-page strategy
  • Cross-functional decision support

Scalable content systems

Problem

Content either cannot scale, or it scales into duplication and weak intent coverage.

Best fit

Publishers, marketplaces and teams running programmatic plus editorial production.

Scope

Intent models, template design, quality controls and measurement.

Typical deliverables

  • Search-intent and template model
  • Programmatic-content safeguards
  • Editorial workflow
  • Quality and duplication controls
  • Measurement framework

Measurement and dashboards

Problem

Traffic charts move, but nobody can connect a release or ticket to the outcome.

Best fit

Teams that need defensible reporting for product and leadership.

Scope

Search Console modeling, annotations and change-to-outcome reporting.

Typical deliverables

  • Search Console data model
  • Release and ticket annotations
  • Change-to-outcome reporting
  • Segment and template reporting
  • Ongoing validation cadence

Migrations and launches

Problem

High-risk URL, platform or template changes ship without enough QA or rollback planning.

Best fit

Teams preparing a replatform, redesign or large information-architecture change.

Scope

Pre-launch risk, staging QA, launch checks and post-launch validation.

Typical deliverables

  • Pre-launch risk assessment
  • Redirect and URL mapping review
  • Staging QA
  • Launch checklist
  • Monitoring and rollback triggers
  • Post-launch validation

Advisory retainers

Problem

The team ships quickly and needs senior, defensible SEO decisions without a full delivery engagement.

Best fit

Leaders who need alignment across SEO, product and engineering.

Scope

Strategic sessions, roadmap review and process support, with Metricular included.

Typical deliverables

  • Regular strategic sessions
  • Roadmap and prioritization review
  • Implementation review
  • Team and process alignment
  • Full Metricular platform access

Ready to turn SEO into work your team can ship?

Tell us what you are building, where the process is stuck and what success would look like. You will speak directly with Martin about the right next step.