Driving growth for
Trusted House Sitters
TrustedHousesitters, a global, pet-loving community on a mission to create a world where pets enjoy their owners’ vacations just as much as they do!
Founded in 2010, we've connected thousands of pet owners and pet sitters worldwide through their mutual trust and love of animals. Which means when it comes to pet sitting, we’ve got it covered.
The Challenge
The Request
The request to MOG was to help pivot the traditional house-sitting business online into one which could compete for related market share in Pet Sitting, including cats and dogs.
- Ensure Trusted House Sitters were front of mind for both GEO & head-tail related pet search terms
- Drive sign-ups from related cat and dos sitters & owners looking to list properties
- Help drive non-brand awareness overall within the pet category
Our Strategy
Our first step was to conduct a keyword research project to un-cover all of the head tail terms relating to pet sitting but also every single GEO location search term, this was done through our in house proprietary tool (SEODataTool).
Once this was done, we begun to identify core UX templates changes which should be made across the existing sitter pages to ensure Google had the information needed to help Trusted House Sitters rank for those pet related queries.
The following tactics formed part of a 6 month roadmap of actions which helped us deliver our core forecast target which had also been proposed from within the forecasting model tool provided within SEO Data Tool.
75%
Uplift in keyword Visibility
85%
Uplift in Organic Sessions
204%
Uplift in Account Sign Ups
