Trusted House Sitters – MOGmedia Enterprise SEO

Driving growth for
Trusted House Sitters

TrustedHousesitters, a global, pet-loving community on a mission to create a world where pets enjoy their owners’ vacations just as much as they do!

Founded in 2010, we've connected thousands of pet owners and pet sitters worldwide through their mutual trust and love of animals. Which means when it comes to pet sitting, we’ve got it covered.

The Challenge

Trusted House Sitters have always predominantly been known as the UK’s & US’s leading House Sitter website however as world trends changed a pivot was needed which required them to move into the pet sitter market.

As we approached the end of the COVID pandemic Trusted House Sitters came to MOG with a request of us helping them drive market share in the pet sitter market both in the UK and the US. This included ensuring we ranked highly for pet type terms such as “Dog Sitting”.

The Request

The request to MOG was to help pivot the traditional house-sitting business online into one which could compete for related market share in Pet Sitting, including cats and dogs.

  • Ensure Trusted House Sitters were front of mind for both GEO & head-tail related pet search terms
  • Drive sign-ups from related cat and dos sitters & owners looking to list properties
  • Help drive non-brand awareness overall within the pet category

Our Strategy

Our first step was to conduct a keyword research project to un-cover all of the head tail terms relating to pet sitting but also every single GEO location search term, this was done through our in house proprietary tool (SEODataTool).

Once this was done, we begun to identify core UX templates changes which should be made across the existing sitter pages to ensure Google had the information needed to help Trusted House Sitters rank for those pet related queries.

The following tactics formed part of a 6 month roadmap of actions which helped us deliver our core forecast target which had also been proposed from within the forecasting model tool provided within SEO Data Tool.


Uplift in keyword Visibility


Uplift in Organic Sessions


Uplift in Account Sign Ups

MOGmedia truly understands the needs of our audience, putting this at the heart of their strategies and recommendations, and they are clearly experts in their field.
Jo Lavender
Cheif Marketing Officer
Technical SEO
Technical SEO
Technical SEO
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